About Us

Who We Are

At just fifteen years of age, Sofia Loren Cardena moved from Guadalajara Mexico. Due to the decline of the Mexican economy in the later part of 1990 the entire Cardena family including Sofia’s parents and siblings relocated to the United States.

Sofia Loren Cardena is a visionary entrepreneur and creative force in the beauty industry. Her remarkable journey, passion for fashion, and unwavering commitment to excellence have shaped her into the inspiring figure she is today.

Born and raised in Guadalajara, Mexico, Sofia’s love for beauty and aesthetics was evident from a young age. At fifteen, she immigrated to the United States with her family in search of better opportunities. Despite the challenges she faced, Sofia’s determination never wavered.

In 2000, Sofia embarked on her beauty education while working multiple jobs to support her family and finance her studies. Her dedication and hard work led her to graduate successfully from the beauty school and join the renowned Wild Hair Salon in Boca Raton, FL. It was there that Sofia honed her skills and discovered her true calling in the beauty industry.

Driven by her entrepreneurial spirit, Sofia envisioned an innovative hair extension solution that would revolutionize the beauty industry. This led to the creation of Flip Clips, a game-changing product designed to empower individuals with beauty and confidence. Sofia faced numerous obstacles along the way, including finding manufacturers willing to produce Flip Clips. However, her determination and resilience propelled her forward.

Despite facing setbacks such as the closure of her manufacturing partner during the Covid pandemic, Sofia never gave up. She regrouped, sought out new manufacturing partners, and made sure to protect her invention by obtaining a patent. Today, Flip Clips is a reality, a testament to Sofia’s relentless efforts and resolute spirit.

As the CEO of Sofia Loren Salon, Sofia continues to create a thriving salon known for its exceptional quality service and innovation. Also, as the creator of Flip Clips by Sofia, she is inspiring many individuals to embrace a new level of beauty and enhance their confidence. Discover Flip Clips by Sofia and experience the transformative power of beauty and confidence today.

The Next Big Step

Being her own boss, Sofia believes in continuing education, taking courses, certification classes, so she can offer the best and latest styles to her clients.

This has transcended into her flawless work with hair extensions, colors and haircuts from Florida to Mexico. Sofia is also working on a new revolutionary hair extension clip for the salon industry.

Sofia moved to a bigger studio to focus on her clients and give them impeccable services. This was a stepping stone for her success, including her amazing affectionately team known as #shesteam.

Her main focus is to take care of her clients, customer service is number one. Everyone is treated like a VIP. Sofia believes in keeping the salon updated and her staff inspired, she believes these factors are very important for Longevity.

Our Team

  • Miguel Angel Martinez

    Miguel Angel Martinez

    Hair Sylist

Dawn DiLorenzo

Dawn DiLorenzo, the new manager of Sofia Loren Salon, brings 25 years of experience in the beauty industry to the salon. Dawn’s exceptional leadership skills and ability to motivate and inspire have led her to occupy management positions in several notable salons.

She is passionate about staying up-to-date with the latest trends in the industry and ensuring that her outfit offers the most innovative and cutting-edge services to its clients.

In her new role at Sofia Loren Salon, Dawn is excited to bring her expertise to the salon and help grow the business.

She is committed to building strong relationships with clients and ensuring that Sofia’s team delivers exceptional customer service each time clients visit.

Dawn DiLorenzo
Manager

Miguel Angel Martinez
Hair Sylist

Miguel Angel Martinez

Meet Miguel Angel Martinez! From Guadalajara, Mexico, Miguel brings with him years of experience and professional training. After working as a licensed cosmetologist at premier salons, we are thrilled to have him as part of the Sofia Loren Salon team. Along with the professional training and previous experience he brought with him, Miguel has spent the past five years working and training with Sofia and has learned a lot about Sofia’s style and way of doing things!

Cut, color, and styling for guys and gals — Miguel brings your personal beauty vision to life. Here are a few of Miguel’s specialties:

  • Pravana master hair colorist
  • Brazilian blowouts
  • Keratin treatments
  • Color extractions and color corrections
  • Rays, highlights, transparencies, ombre, balayage, and flamboyage
  • Eyebrow extractions
  • Elaboration of fretwork with a razor and men’s cuts

Beyond Miguel’s tremendous skills in the salon, he has successfully completed the beauty cultist practical technician course, which allows him to advise clients on possible changes in their personal image through care and aesthetic transformation of the hair, perform aesthetic hair treatments and apply hygiene techniques.

When not in the salon, Miguel takes his passion to event preparations such as weddings, beauty shows, fashion shows, birthday parties, first communions, etc., where he is sought after for hair styling, updos, make-up, and anything beauty. He continues to train with Sofia to provide the same VIP services and treatment our clients have come to love from her and the rest of the team! Miguel loves working with hair and making people of all ages super happy with their looks! Miguel is fantastic with colors, cuts, hair treatments, and hair extensions and will make you feel beyond fabulous!

Miguel rounds out our incredibly talented team, and our clients eagerly request him — he’s your go-to professional for the VIP experience all our clients receive at Sofia Loren Salon.

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Miguel Angel's Services

  • Men's Haircut (Barber) (2x a Month):$30+
  • Wet Haircut (Women):$45+
  • Haircut & Blowdry:$65+
  • Single Process:$79+
  • Vitamins:$35+
  • Few or Frame Front Highlights:$58+
  • Partial:$110+
  • Full Head$155+
  • Blowdry Smooth:$40+
  • Curls:$10+
  • Toner:$38+
  • Brazilian Keratin Short:$155+
  • Brazilian Keratin Medium:$200+
  • Brazilian Keratin Long:$250+
  • Magic Sleek Traditional:$110 per Hour (Average: $250 to $350)
  • *Depends on hours, length, texture & products used

Cindy

Meet Cindy, the creative director for Sofia Loren Team! She has an eye for capturing the client’s needs and wants. Cindy has helped the salon showcase its services and build the brand through stunning visuals and over 25 years of social media and networking capabilities. In addition to her artistic skills, Cindy is also adept at sales, working closely with the salon’s marketing team to create effective promotional materials and drive business growth.

Cindy

Miguel Angel's Services

  • Men's Haircut (Barber) (2x a Month):$30+
  • Wet Haircut (Women):$45+
  • Haircut & Blowdry:$65+
  • Single Process:$79+
  • Vitamins:$35+
  • Few or Frame Front Highlights:$58+
  • Partial:$110+
  • Full Head$155+
  • Blowdry Smooth:$40+
  • Curls:$10+
  • Toner:$38+
  • Brazilian Keratin Short:$155+
  • Brazilian Keratin Medium:$200+
  • Brazilian Keratin Long:$250+
  • Magic Sleek Traditional:$110 per Hour (Average: $250 to $350)
  • *Depends on hours, length, texture & products used

Tracy Castillo

Tracy Castillo

Tracy Castillo joined Sofia Loren Salon on February 6th and is excited to bring her skills to the team as our newest hairdresser! Tracy is a fantastic addition to the growing team of professionals providing the best hair services here. Tracy does excellent color and highlights, including glosses and fantasy colors! She is fabulous with blow dries and Brazilian blowouts and is skilled with wefts, tapes, and individual extensions. Tracy is also a glam makeup artist — her creativity is extensive!